REINVENT A LEGEND

ALL-NEW 2022 GENESIS

The Genesis gas grill is one of Weber’s most iconic brands and products. It sets the bar by which gas grills are measured. When tasked with codifying and defining a new brand language the Genesis platform became the obvious choice for the relaunch.

How might Weber reinvent the Genesis evolving the best parts of the product into a new era?

Collaborated with consumer insights and product management to codify an experiential design language. Identified griller’s needs and defined new compelling features and functionality. Led internal team to define feature concepts, product gestures, and product definition through to launch.

Translating pain points into product benefits: the Genesis is brought into a new era with refined features and accessories that expand a griller’s control, versatility, and performance.

4.7 Star Rating, Best Grill Winner: Wirecutter, BBQ Guys, Epicurious, T3