INSPIRING BRAND IMPULSE

Users are looking to connect with brands on a deeper level, identify with brands that stand for something, and buy into brands that capture how they feel at that moment in time.

As a brand focused on delivering highly emotional benefits how might Glade reflect the global cultural trends in a meaningful way?

Partnered with key agencies to distill global trends, created inspired fragrance collections for limited release, and translated insights into equity building solutions.

Glade’s limited time offerings are the biggest driver of sales growth in major markets, driven by impulse users buy deep into the franchise, and cause viral movements around the specialty fragrances.