HIDE OUT LOUD

Smokefire Stealth Edition

Weber Smokefire launched in 2019 as the first true Pellet Grill, capable of hitting Searing temps of 600 degrees just as well as sustaining low and slow temps for the ultimate smoked foods.

How might Weber amplify it’s pellet grill line with refined standout styling?

The design team collaborated with product management, engineering, and manufacturing to define and develop new finishes that brought the “stealth” identity to life.

Leveraging automotive and appliance trends we defined a combination of finishes that add depth contrast and character to the powerful Smokefire product.

Winner reddot 2022 for Product Design, Featured in Wallpaper Magazine, Quote Magazine