CELEBRATE A LEGACY

Weber 70th Anniversary Kettle

Weber is a legacy brand with over 70 years of leadership in the BBQ industry. Since 1952 Weber has created industry-defining products that shape the way people come together around the grill.

How might Weber celebrate the 70th anniversary of the kettle?

Collaborated with product management and engineering to define a lineup of commemorative grills that capture the history of the kettle. From packaging the white-wall wheels every detail is a nod the kettles evolution through 7 decades.

Through capturing the spirit of the brand and harnessing the story: the 70th-anniversary grill drove increased connection with collectors, honored the history of the brand, and captured earned media across multiple platforms.

4.5 Star product rating, Platinum Rating on Amazing Ribs.com