BLAZE A NEW PATH

Weber Traveler Portable Gas Grill

Weber is the global leader in backyard Grilling, but is constantly looking for ways to bring it’s renowned performance and utility to new spaces and occasions. Unique challenges in away from home usability, performance, and needs sparked a new path.

How might Weber disrupt a stagnant category with thoughtful quality and delightful experience?

Collaborated with cross-functional team to identify user need gaps and existing product pain points. Formulated an Ideal User Experience and created concepts and touchpoints grounded in utility.

Translating pain points into product benefits: features like the expanded cook size, slow drop cart, auto-locking lid and cart, and folding foot create an immediate connection with the grill and brand. The Traveler and a collection of purpose-built accessories instill a sense of “Weber Thought of Everything.” Drove category growth and incremental placement in existing and new retailers. 4.6 Star rating